Where To Shop In Your 20s (10 Of Our Top Picks)

Your 20s are one of the most pivotal periods in your life. So, let’s start dressing like it.

Picking out clothes is a historically tedious task. Between ever-changing trends and and so many options to choose from, it can be hard to even know where to start. Not to mention, there are so many different occasions that vary across dress-codes. Business casual for a work event, formal attire for a wedding, chill and casual for a night out: clothes are hard to navigate. Trust us, we’ve been there.

Luckily, your friends at Twenties and Thriving are here to help. Today, we’re rounding up some of our top picks for where to shop in your 20s. No matter your style, occasion, or price range, these 10 unisex and gender-neutral stores are the best options when it comes to building your wardrobe for your 20s.


ASOS is one of the best options for shoppers who want to see it all. Varying across different styles, occasions, sizes, and aesthetics, ASOS is an online store that is popular amongst 20-year olds. Their selection is vast and includes hundreds of pieces from basic closet staples, to fun and exciting statement pieces. Although the site can seem overwhelming, ASOS is equipped with tools to help you filter content dependent on exactly what you’re looking for. Whether you’re on the hunt for a corporate ensemble or a look for a night out, ASOS is the go-to destination for shopping in your 20s.


For the fashionable 20-something-year old, ZARA is a trendy spot for online and storefront shopping. Their clothes range in aesthetic and occasion, but are incredibly stylish through and through. With brightly colored workwear and high-quality basics, ZARA offers in-style trends with a fun and youthful twist. So, if you’re in the market for on-trend and high quality looks, at a reasonable price, ZARA might just be the store for you!


Shopping for basics is, oddly enough, difficult. Since you’re wearing pieces like t-shirts, socks, slacks, and even hoodies everyday, it’s important that your basics are high-quality to stand the test of time. Fortunately, UNIQLO is dedicated to providing basics that are made to last. From button-down shirts to comfortable sweats, UNIQLO is the go-to destination for basics. Not to mention, their low-price points are a win for 20-something-year olds worldwide. Versatile, long-lasting, and cheap? Sign us up.


Got expensive taste with a young wallet? Express is your new best friend. This mall-staple has been around for years and provides extremely high quality pieces for any occasion. While the prices can tend to fall on the more expensive side, Express offers amazing sales daily, as well as a student discount! Their clothes are fun, fashionable, and worthy of a shopping spree. So, the next time you get a paycheck, consider hitting up this stylish classic.

Urban Outfitters

If you’re always on the cutting edge of trends, chances are you’re a fan of Urban Outfitters. This store is a favorite amongst fashionphiles and trend-starters in their 20s, and provides cool casual wear for a variety of styles. Urban Outfitters’ expertly curated merchandise is uber-cool and consistently stylish. Not to mention, their sales are incredible. From edgy looks to polished and preppy, Urban Outfitters has something for everyone in their 20s.


Another store for basic staples, CottonOn is an amazing stop for quality denim and cotton products. Wallet-friendly and sustainable, CottonOn has everything from work shirts to branded tees. Not to mention, their affordable and expertly crafted denim jeans and slacks. Instead of buying cheap basics that fall apart at the seams after only a few months, check out CottonOn for clothes that will last you through your 20s and beyond.


Madewell is another high-quality brand that’s absolutely worth it for the price. A stylish staple in department stores like Nordstrom, Madewell is a provider of sustainable denim and minimalist, effortless, everyday clothing. With a selection ranging from cozy sweaters and tee-shirts to tailored denim and blazers, Madewell is a one-stop-shop for clothes that are exceptional quality and will last a lifetime. While their prices tend to sit on the higher end of the spectrum, clothing from Madewell is an investment in your 20s and beyond.


For those of you looking for the perfect mix of on-trend fits and basic staple pieces, look no further than H&M. This stylish store boasts an assortment of pieces ranging in style, fit, and aesthetic—all for a fantastic price. With different collections focusing on a variety of missions and looks—such as sustainability, nightlife, and even an entire section for modest dressing—H&M’s diverse selection is a favorite amongst those in their 20s. Seriously, there aren’t a ton of places where you can buy a killer night-out fit, as well as an outfit for the office in just one trip. Found in most malls, and with an easy to navigate website, H&M is one of our top picks for shopping in your 20s.


For the classic look, consider hitting up GAP for your fashion needs. For people in their 20s looking to craft a versatile and easy to style wardrobe, GAP has all you need to get started. With their classic silhouettes and neutral color-scheme, GAP makes it easy to put together outfits for any occasion. Not to mention, their athleisure and sweat-sets are some of the most comfortable on the market. Whether you’re looking for a casual vibe or an outfit for work, GAP has you covered.

Thrifting (Salvation Army, Goodwill, Local Thrift Stores, ThreadUp, etc.)

Thrifting is a common activity amongst people in their 20s. It’s fun, cost-effective, and can help you find some really unique pieces as a fraction of the price. On an open weekend or lazy day, hit up your local thrift store to hunt for some fashionable pieces. Or, alternatively, take a look on sites like ThreadUp to thrift from your phone or laptop. By thrifting, you’re working to recycle clothing, and breathe new life into the clothing that you wear. And, as we mentioned before, it’s good for your wallet. Seriously.

Shopping in your 20s can be a tough task, but knowing where to look is half the battle. When shopping in your 20s, lead with finding comfortable clothes that make you feel confident. As the saying goes: if you look good, you’ll feel good—and if you feel good, you’ll do good. Happy shopping!

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